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MagicListe is the easiest way to create and share an online gift registry: baby, wedding, birthday or any other event. Free, no signup, ready in 2 minutes.
Online baby registries aren't new. We're not claiming to reinvent the concept.
What we noticed is that the experience could be simpler. Dated interfaces, mandatory signups for your friends and family, closed catalogues that limit you to a single store: so much friction that no longer has any real reason to exist in 2026.
MagicListe tries to do better on the basics: a quick setup, gifts from any site, frictionless sharing, and a design built for mobile. Nothing revolutionary. Just a more comfortable experience, for parents and gift-givers alike.
It's an independent project, built and improved through your feedback. If something doesn't work for you, tell us — that's how we get better.
Choose the event type (baby, wedding, birthday…), enter your names and your email. No password, no account to create. You'll get an access link by email.
Paste a link from Amazon, IKEA, Etsy or any other online shop. The title, price and photo are pulled in automatically. You can also add gifts manually or turn on a group gift for the bigger purchases.
Add a cover photo, a warm welcome message and a delivery address. Reorder the gifts however you like.
Publish your list and send the link to your friends and family by WhatsApp, SMS, email or social media. They don't need to sign up to give a gift. You can track reserved gifts and contributions in real time.
MagicListe is a free service designed for parents-to-be — and more broadly for anyone organising an event (a wedding, a birthday, a colleague's send-off) who wants to create a simple list without being tied to a single store. Unlike the baby registries offered by big retailers, MagicListe lets you add gifts from any online shop.
It's built to be as fast as possible: you paste a product link and MagicListe automatically pulls in the title, price and photo. No need to hunt for each item in a limited catalogue.
For the pricier gifts (stroller, car seat, crib), MagicListe offers a built-in group gift: your friends and family chip in whatever amount they like instead of buying the whole gift. It's also handy for pooling contributions toward a group present.
You can personalise the list with a cover photo, a welcome message and a delivery address. Your friends and family access the list through a simple link, with no account to create. They pick a gift, click, and are redirected to the shop to buy it.
Big retailers let you create a list for free, but the gifts are limited to their own catalogue. MagicListe works differently: you paste a link from any site, and the product is added to your list.
| MagicListe | In-store registry | |
|---|---|---|
| Price | Free | Usually free |
| Product choice | Any website | The retailer's catalogue |
| Setup | Online, in 2 minutes | In-store or on the retailer's site |
| Group gift | Built in | Depends on the retailer |
| Personalisation | Photo, message, delivery address | Depends on the retailer |
| Signup for guests | None | Often required |
| In-store advice | No | Yes, in the shop |
The two approaches aren't necessarily at odds. Some parents create an in-store registry for the products they want to try out in person, and an online list for everything else.
Yes, MagicListe is completely free. There are no signup fees, no commission on gifts, and no hidden paid features. The service is free for parents and for the friends and family who give gifts.
Creating a list takes less than 2 minutes. Choose the event type (baby, wedding, birthday or other), enter your names and your email. Then add gifts by pasting links from any online shop (Amazon, IKEA, Etsy, or any other store). The title, price and photo are pulled in automatically.
No. MagicListe is multi-store: you add gifts by pasting a link from any site (Amazon, IKEA, Etsy, or even a small independent shop). You choose the products, not the platform.
For the pricier gifts, you can turn on a group gift. Your friends and family chip in whatever amount they like instead of buying the whole gift. It's ideal for big purchases like a stroller or a car seat.
You share a simple link (by WhatsApp, SMS, email or social media). Your friends and family see the list without needing to create an account. They pick a gift, click, and are redirected to the shop to buy it, or they chip in on a group gift.
No. There's no password and no account to create on MagicListe. You receive an access link by email that lets you manage your list. Your friends and family don't need to sign up at all to give a gift.
MagicListe lets you add products from any website, whereas an in-store registry is limited to its own catalogue. The group gift is built in, the list is customisable (photo, welcome message, delivery address), and your friends and family don't need to sign up to take part. That said, an in-store registry can offer the benefit of advice in the shop and the chance to see products in person.
Some links to online shops are affiliate links: when a purchase is made through one of them, MagicListe may earn a commission from the partner shop (via Amazon Associates, Awin or Effinity), at no extra cost to the buyer. These commissions help fund the service while keeping it free. They don't influence the ranking or selection of products in the lists.
Yes. While MagicListe is optimised for baby registries, it also works for birthdays, weddings, send-offs or any other event where you want to share a gift list with your friends and family.